You know, I had never heard of or seen your magazine until a few days ago when I was at Whole Foods in St. Louis. I looked over and saw a colorful picture of a cow getting some love from human hands. I thought, "How nice! Maybe some major publication is finally recognizing the importance of sentient beings that are typically treated as mere commodities. And said major publication has the balls to actually make it a cover story at that?! I need to check this out..." And then I read the caption..."Why pampered cows make tastier steaks." My heart sank while my blood pressure went through the roof. Would I not be supporting your magazine, I would have bought up every copy and burned it so no one else could read whatever article went behind that cover. Your magazine is meant to be progressive, I gather. Try touting something like ethical vegetarianism or-gasp!-veganism to your readers. There's real progress. Not the cruel hypocrisy of "pampering" a defenseless animal only to slaughter it in the name of human selfishness and gluttony that you advertise. Think of it this way: if you were given the option of leading a charmed life only to be killed for someone's "tasty steak," would you take it? Or would you hope that you might lead a life of freedom, and then die the way nature intended it--out of the hands of an industry that treats your life as nothing more than a "good" (pun intended) to be bought, sold, imprisoned, and then snuffed out? I know which one I would take. And I think we all know which one that "happy cow" would take, too. And while you're at reading this, I encourage you to check out the blog posting that was dedicated (not by me) to your mess of a cover story: www.ananimalfriendlylife.com.