Any good Marketer knows that the first step is to get your message out as effectively as possible to as many as possible. Or, watching the magic of a “People Maven” spread info through many others who trust their opinion. Or, as my husband sometime says it more simply, "if no one tells them, they'll never know"! LiveEarth distilled the message down to reach the masses - not through Geldolf been-there-done-that speeches or dry scientific statistics – but through music, visuals and stirring emotions. Simple. Moving. Memorable.

The take-away effectiveness is too early to measure. Or is it? Maybe Good Magazine can get GE to share 60-days pre LiveEarth vs. 60-days after retail sales figures for CLFs. (I can see the graphic now!) Change the World, one bulb at a time? Maybe. Change the minds of a billion humans toward Saving the Earth just because their favorite singer/band shared the message? Priceless.